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Design, Programming and Maintenance by The James Rothschild Partnership
Design, Programming and Maintenance by The James Rothschild Partnership
Project Histories....

1.75 Litre Tequila Sauza

Here it was a case of taking an existing range of bottles and adding a new size. With bottles of this size it is often difficult to retain the brand cues and the addition of a handle can greatly change the ‘family’ appearance of a bottle.

A conventional handle was not an option to retain the family image and yet the bottle still needed to be capable of being held and poured. The solution chosen combines all of these criteria and by carefully re-designing the leaf pattern on the back a ‘grip’ is produced to help prevent the fingers sliding along the bottle.

By supplying full working drawings the Mexican glass manufacturer was able to approve these at their first issue and proceed to a successful manufacture.

Bob Farley designsGlass Container packaging Specialists